STRATEGY
Optimizing customers’ experience and decision-making process, making it not only easier but also fun as can be.
The Plan
- Scheme the site design that embodies and promotes the spirit of Ride Berlin – simplicity, fun, sports and healthy lifestyle.
- Build an open site with multiple options that enable extensive data collection.
- Create customised web functionalities for successful movement of customers through the sales funnel.
- Scheme an effective plan of distribution and promotion.